business

Good things

It seems that February has been very good for many of my online friends. I know people who’ve landed deals for novels, people who are getting editorial letters, people who are having twins, people whose novels are selling really well, and people whose first ARCs have gone out. I also know some people for whom February has been truly sucktastic, but on the whole most of my friends seem bursting with good news. We here at the Tayler house fully intend to add to the good news side of the scale.

1. We signed the contract with our printer for The Scrapyard of Insufferable Arrogance. We’re due to deliver files to them by February 20th. This is past our hoped for Valentine’s finish date, but it is still awesome to be so close to being done. We’re also going to create slipcases which hold the first five Schlock Mercenary books. This means that we’ll be able to sell boxed sets. We’ll also be selling the boxes separately for folks who already have the books and want a shiny box to keep them in.

2. We have new posters in the store. These include a special edition print on translucent Cell paper which is beautiful. Also a new Rule 35 poster “That which does not kill me has made a tactical error”. We intend to make the rule posters available as 8 x 10 prints when we open book preordering.

3. Last Monday a very nice reporter for our local paper came and interviewed Howard for an hour or so. The result showed up on the front page of our local paper this morning. We now know which of our neighbors takes the paper because we can track who has emailed or called to congratulate us. You can read the article online. I’m in the article too.

4. This is the big one, and it is news that we’ve been sitting on since last August. Baen Books will be selling electronic versions of the first four Schlock Mercenary books. We hope to have these available in March. All of the cartoon archives will remain online, we’ll still be selling print books, but this opens up the e-reader market for Schlock Mercenary. It also provides a way for fans outside of North America to buy the books and bonus material without having to pay to ship paper across the ocean. We’re very excited to be working with the good folks at Baen. They’ve been marvelous to us.

Stay of Execution for the Hold on to Your Horses Project

There is new legislation in effect that will make it illegal for me to sell any more printed copies of Hold on to Your Horses unless I pay a lab to do testing to certify that the books do not contain illegal quantities of lead. The expense of this testing would completely destroy any hope of profitability for the book. This new law applies to any products that are intended for children under the age of 12 (so the Schlock books are all safe.) The law is the Consumer Product Safety Commission Act and the effective date on the law is next Tuesday. Fortunately a Stay has been put on the law and theeffective date has been delayed until Feb 10, 2010. I have one year to sell as many copies of the book as I can, because after that it will be illegal for me to sell any more.

Yes I’ll be exploring the option of getting the book picked up by a larger publisher who has the resources to deal with this law, but I don’t have high hopes about that succeeding. One more year, then the project is dead in the water.

EDIT: According to many friends in publishing who have responded to my panic, there is a high probability that this law will the adjusted in such a way that it will not kill my book. This is good. However I want anyone who is ever considering self-publishing to know that this is the 4th or 5th time I have had an “Oh no, I’m completely screwed” panic over this project. It gets harder and harder to pick myself up and continue to believe I can make it all work. It is also easier and easier to forget the moments where I feel like the project has succeeded. The emotional roller coaster is exhausting.

Customer Support

The email arrives in the Schlockmercenary box. It addresses me politely, but firmly to inform me that there is a problem with the order they received (or sometimes, failed to receive.) I used to worry about these emails. I fretted that the customers were really frustrated/angry/disappointed because of my mistake. I don’t worry so much anymore because I’ve answered enough that I know how the rest of the exchange is likely to go.

I write back, apologizing for the error and telling them what I’m going to do to correct it. Usually it just means I quickly ship out a replacement for the missing/damaged item. The apology email and shipping are really not much trouble for me. The responses I get are delightful. All the formality and firmness vanish. The customer is always surprised at how simple solving the problem was for them and I usually try to solve the problem in a way that lets the customer feel like they benefited from my mistake. They feel good. I feel good. The cost is minimal and so everybody wins.

Our customer service policies do make it easy for someone to take advantage of us. That has probably already happened. But I don’t believe it has happened often. Most people are honest and good. I don’t want to punish all the nice people by treating them with suspicion. Besides, buying stuff on the internet is scary enough. We want people to know that if something goes wrong, we’ll make it right.

Shipping accomplished

I’ve figured out that I feel about shipping the way that Howard feels about coloring the comic strip. It is sometimes annoying, frequently time consuming, but there is a real pleasure in knowing that I did it all myself rather than handing the job off to someone else. I shipped out 26 packages today. Hopefully I will be shipping out many more as the holiday season progresses. Next week we’re going to be doing some auctions to clear out the spare sketched editions. Hopefully we’ll also clear out some of this merchandise to make space for new merchandise next year. We already know what we’ll be doing in January.

Thanksgiving is in three days. Where did the year go?

Holiday shopping incoming

It is now November. Since we are in the business of selling merchandise, this means I’ve got to scramble to get everything ready for the coming shopping season. We’re putting in some quick orders on new merchandise. I’m working to make sure that the store inventory accurately represents the store inventory. We’re evaluating to decide what deals to make available. I’m considering putting some scratched and dented books for sale at a discount. We certainly don’t need four boxes of them. I also need to plan our marketing strategy so that the Schlock blog reminds people about cool stuff that would make great gifts, without being annoying. Oh and it all needs to be done in the next couple of weeks because many of our customers are international and if they want stuff for Christmas, they need to order before Nov 24. So the announcements of what we’re offering need to happen by Nov 15. All of this stuff is my job. Howard is not allowed to worry about any of it. He needs to be focusing on creating strips and re-coloring old strips for the next book. I’m not stressed about all of this. I just need to stay focused.

Shipping Phase 5: Packaging and Mailing

I meant to post this during the week of the shipping party, but I was busy. This is the final phase of shipping the Schlock books.

Phase 1: Collecting orders
Phase 2: Sorting
Phase 3: Inventory preparation
Phase 4: Printing Postage

Phase 5: Packaging and Mailing

All of the prior phases have been organization for this phase. We plan our big packing and mailing day as a “shipping party.” We rely heavily on volunteer workers who only get paid with free food and free merchandise. Volunteer workers are notorious for being unreliable. I always plan for no shows and for people who need things simplified, but that is not what I get. We have been very fortunate. We always have lots of smart people show up. In fact many of the people who arrived at this shipping party had come to a shipping party before. This meant they already knew how things worked. I could just hand them assignments and let them run with it. For several days prior to the shipping day, we hauled inventory and supplies down to Dragon’s Keep. Among those supplies were 1000 sketched books, 300 unsketched books, 50 t-shirts, 150 sets of magnets, 50 mouse pads, 80 pins, 8 strapping tape dispensers, 12 spare rolls of tape, 2 rolls of newsprint for packing material, 5 box cutters, over 1000 cardboard boxes of various types, about 70 USPS mailing tubs acquired from the post office, and two dozen bagels purchased the morning of the party.

We do our packaging and mailing at Dragon’s Keep because they have a large space and several large tables that we can use. For this event we had four tables in use for packing and a fifth laid out with food for breaks. Each table was set up as a station. The different shipping methods sometimes require different packaging. (For example to qualify for the priority mail flat rate, the package must be inside one of the USPS Flat Rate boxes.) Each table was set up for a different kind of packaging. The flat rate boxes tended to be the large/complicated orders, so I set those up on the tables closest to where we stacked all the inventory. The other tables were set up for orders that required smaller boxes. We had to change things around as we went to meet the different requirements of the various lists. All the inventory was set out so it could be accessed easily. All the boxes with the different sketched characters were set out in rows so that the volunteers could pull the exact books they needed.

I started by setting up the volunteers in teams. One person would collect the items for an order. The other person would pack the order into a box and put the address label and the stamp label on the exterior. Later we learned that we needed an additional person who could do the strapping tape for two teams. The group doing the single book orders set themselves up in a more assembly line fashion. There were six guys, two were collecting orders, two were packaging, two were taping. Another single book per order table had each person doing their own collection, packing, labeling and taping. We frequently had a floating worker who would carry loads of packages up the stairs to await the arrival of the postman. This person also had the assignment of grabbing empty boxes and flattening them. We amassed an impressive pile of cardboard before we were done.

My job was to supervise and make sure everything ran smoothly. If there was a question about an invoice or packaging type, I was the one who answered. Questions were frequent because sometimes I write notes on invoices as people make special requests. I was the only one who touched the file boxes with the invoices and address labels. When a team finished the list they were working on, they would come to me for the next list. I tried to anticipate and have the next list ready, but sometimes it got hectic. This was particularly true at the beginning because I started with the small-but-complex lists. In hindsight, it would have helped me a lot if I had taken the time to re-organize the file boxes after printing the postage. They were organized for ease of postage printing. I needed to be able to glance at the lists and see which table a given list should go to.

The postal pick-ups were scheduled several days before the event. Scheduling a pick up is easily done using usps.com. I made sure to indicate the size of the pick-up, but I’m not sure the assigned postman believed it because early in the morning he came by to look at what we were doing. He glanced around and said “I’m going to need the big truck.” He came back with the big truck at 1 pm and then again at 3:30. We filled it up both times. When the postman comes for a pick up, all the packing work stops and everyone helps load things into the truck. This earns many good feelings from the postman. Apparently some people expect him to do all the heavy lifting.

I always schedule two days to do the shipping, but it seems that every shipping runs more efficiently than the one before. Part of that is because we know what we’re doing. A huge part of it is because many of the volunteers know what they’re doing because they’ve helped us before. This time we got it all done in one day. I will continue to schedule two days because there is always the chance that we’ll have a low volunteer turn out or that we’ll have more or more complex orders.

Once everything is packaged and ready for the post office pick-up, all the remaining supplies must be loaded back into my van for transport home. I did pretty well estimating the necessary supplies. We didn’t run out of anything and there wasn’t much to haul home. When I get back home it all has to be unloaded and set back up in my basement shipping center. And then we collapse into a heap because we are tired.

finis.

(Well, except for the fact that I will spend the next 2-4 weeks helping people with order problems. There are always things damaged in shipping, mis-packed, wrong addresses that get sent back, misprinted books, etc. So far fewer than 25 orders have needed further attention from me. That is pretty good for mailing out over 1000 packages.)

Shipping Phase 4: Printing Postage

Phase 1: Collecting orders
Phase 2: Sorting
Phase 3: Inventory preparation

Phase 4: Printing Postage

This is the point at which we start to spend serious money. We have to purchase over $10,000 of postage in order to get all the packages to their destinations. The service I use to print our postage is Stamps.com. I have to pay a monthly fee and download a program to my computer, but once that is done, I have the ability to print mailing labels and matching postage with my printer at home.

First I have to move the address data from the online store system and into the stamps.com application. Unfortunately these two pieces of software are unable to communicate with each other meaningfully. Fortunately they both are compatible with Microsoft excel. So I download the address data into a csv (comma separated value) file. Then I upload the csv into the stamps.com application. The stamps.com app automatically sorts the names into alphabetical order. This is why the final step of the sorting phase is alphabetizing by name.

I grab a list from my filebox. Lets say it is a list of people who have ordered a single book and they all want Petey as their sketch, also they’ve chosen Parcel Post as their shipping method. There are about 40 of these orders. I flip through the paper invoices, checking the boxes in the stamps.com app for the names that match the invoices. Stamps.com verifies all the addresses and sometimes suggests corrections. Most of the corrections are things like changing “Avenue” to “Ave” or adding additional digits to the postal code. I then select the appropriate shipping method and package weight. I make sure the labels are loaded into the printer, then I click print. The labels print. I clip them to the stack of invoices and put them back into their slot in the file box. Then I proceed to the next list.

As the labels are printed, the cost for each label is deducted from the credit I have on file with Stamps.com. When the balance reaches zero, I have to buy more postage. Fortunately they have a credit card on file and so I can purchase more postage with a few clicks. Again I am working with a system that is not designed for what I’m trying to do. Stamps.com will not allow me to purchase more than $250 of postage credit with them. When I am printing postage for a big shipping, I’ll purchase additional postage many times in a short space of time. Purchasing $3000 of anything in $200 increments, looks suspicious to a credit card company. Right around the $3000 mark, the company will place a hold on my card. This is a major reason why I have to start printing postage a week in advance of the shipping day. I have to leave time for the phone calls necessary to get the hold removed from the credit card. Twice. The first hold is removed by the use of an automated system. The second hold shunts me to a human being who asks me all sorts of identity verification questions. I then explain that we will be buying a huge amount of postage over the next few days and would they please stop interfering. Then they put a manager-approved “Do not hold” order on the card, which lasts for about a week. We do not carry this postage as a balance on our card. I pay off the amounts the same day I make the charges.

The other reason I start printing postage a week in advance is because of the international orders. Stamps.com has the ability to print out customs forms, but they can not be done in batches. Each form must list the contents of the package and be formated for the country to which the package is being sent. This requires me to hand enter information for each order. It is still much better than having to write customs forms by hand, which is how I used to do International orders. Each international order takes about a minute to process. There are about 300 international orders. This means a solid 5 hours of work for me to get all of them printed. International orders are not printed on stickers. They are printed on paper which then has to be folded or cut and shoved into clear sticker pouches that will be affixed to the exterior of the packages. The cutting and stuffing is another few hours. All of it must be done carefully to make sure that the right customs form stays with the right invoice.

When I am done with all the postage printing. I have two file boxes full of paper which cost me over $10,000 and yet none of it is redeemable for anything except packages going through the mail. I am extremely careful with those boxes until the next stage, Phase 5 Packaging and Mailing.

Podcast

Yesterday morning, while I was waiting to go on for the television interview, I had a wonderful conversation with Dr. Paul Jenkins. He read Hold on to Your Horses and liked it so much that he asked me to participate in a podcast on the topic of impulsivity in children. That podcast took place today.

Podcasting was a much more relaxing experience than the television interview. With the interview, Julie and I had to try to cram an entire conversation into a 7 minute segment. Most conversations take longer than that to really get rolling. This podcast is just over 20 minutes long, which means there was time for the conversation to evolve and grow. There was time for one person’s comment to spark an idea in another person. It was a relief to not always have to be the one speaking. I could sit back and listen to Dr. Jenkins or Dr. Adams while I gathered my thoughts. This was my first podcasting experience, so I made some newbie mistakes. I sometimes made unnecessary/distracting affirmative noises when others were speaking. Other times I didn’t speak clearly or used gestures to carry part of my meaning. On the whole though, it is a good podcast which contains excellent thoughts for parents of impulsive children.

You can find the audio file at parental-power.com.

Mixed up thoughts of a Television Interviewee

I didn’t post yesterday because I spent most of the afternoon trying not to think about being interviewed on television the following morning.

I don’t have a clip to link to yet, but I will have one. They’ll be sending me a DVD and Howard will excerpt my segment from it and post it for me.

It was fascinating to be an observer in the studio. I got to see how the cameras worked and how the scenery was shifted around for the various segments of show.

Everyone was very friendly. It had a small-town feeling, which I’d expect from a local talk show. A more widely broadcast show would have been higher stress for everyone involved. I spent most of the morning just following a co-host as he clued me in to where I needed to be and what to expect.

Then suddenly it was my turn. Someone called out “30 Seconds!” some one else dashed up to me with a mike. I had to thread it up my shirt and clip it into place. I was in my seat with only seconds to spare before Julie started talking.

I only had 7 minutes on camera. It feels like it went lightning fast. I forgot to mention the stores in Salt Lake who are carrying my book. I feel bad about that. It was kind of surreal. The front of my brain was completely engaged with answering questions and trying to make sure that the most important information was covered. The back of my brain was thinking “should I look at the camera? But I’m not sure where to look. What do I do with my hands. Ack. That gesture felt awkward. Maybe my hands should be in my lap. Oh that was a good segue into where to buy books, but I think I should save that information for last. My hair is tickling my arm, but I don’t think I should touch my face or hair on camera…” And then it was over.

I haven’t watched the segment yet, even though I have the video my neighbor made. I’m afraid to watch it. I’m afraid that when I do, I’ll see all the ways I could have managed the interview better. I’ll want to be able to word things differently. I’ll see all my little ticks and habits that everyone has without realizing it. I’ll be able to hear all the places that I put in pointless space holder words like “um.” Right now the only feedback I have is Howard and my neighbors telling me I was great. I’m afraid to face the mistakes. But I’m going to. I don’t know if I’ll ever do another live television interview, but if I do, I want to have learned from this one.

The guest co-host for today’s show, Dr. Paul, has a weekly podcast. He invited me to be a guest on the podcast tomorrow. This is a much lower stress appearance for me. I’ll have more time to make sure the important information is covered, and I won’t have to worry about how I look, just how I sound. After the podcast goes live, I’ll have a link for that as well.

For now I’m changing back into my mommy clothes and I’m going to curl up on a couch to watch Blues Clues with Patch.