As I’m contemplating making a promotional push for the upcoming Strength of Wild Horses Kickstarter, I’m also doing much thinking about self-promotion in general. Most people I know are not comfortable saying “Look at me! Buy my stuff!” I’m no exception to that rule. In order to get this project funded I’m going to have to do a lot of promotional activities on the internet, but I made a realization which makes all of that easier. I’m not promoting me. This isn’t about me, or my career, or making money. What I am promoting is Amy and her story in Strength of Wild Horses. Unless I promote it, that story will not have the chance to be released to the public. So in the next month or so I’m going to be reaching out to people and saying “Look at this project I love. I think it is amazing. If you think so too, please pass the word along so people can know about it.” I can do that, because I love Amy and her story. I love the pictures that Angela is creating to tell Amy’s story. I love when I hear from people who have the first book and they tell me that Amy’s story is loved by their kids. I won’t be doing self-promotion, I’ll be doing Amy-promotion.