The Valuation of GenCon
The value of GenCon is hard to measure, because so much of both the benefits and costs are made up of intangibles. The costs are measured in time, stress, and money. That last one makes it tempting to let money be the deciding factor, because it is easy to quantify while the other things are not. But a profit and loss sheet does not accurately represent the value of GenCon. We’ve never yet had a financial loss, but many years we don’t hit a hoped for dollar mark. That can be hard mid-show when we can see that we’ll miss. At that moment anxiety gets loud, fed by fatigue. It wants to spin tales of doom. When that happens we have to stop and recalibrate. We have to pull our heads out of the spreadsheets and focus on the intangible benefits.
What are the intangibles? Here is a list from this year:
Connecting with friends, catching up, hugging them, hearing about their lives.
Meeting new people who may become part of our expanding network of friends and business contacts.
Getting a line on a potential new printing partner.
Two contacts that might help me get Planet Mercenary distributed into game stores.
Seeing amazing cosplay, all the creativity and cleverness that is on display. All the mashups that delight.
Getting to play games for charity.
Reconnecting with a friend who has changed jobs and now works in a field where he may be able to greatly assist with a behind-the-scenes admin burden for the Writing Excuses cruise in 2019.
Figured out how to reconfigure our booth and business model to optimize next year.
Had ideas for at least three new creative projects.
Got information about applying for creative writing grants.
Got to teach and pay it forward.
Got to talk to people for whom our creative work made their lives better in some way.
Got to witness the ambient joy that is 80,0000 adults who understand that play should not end with childhood.
Got to see how the administrative work I do is critical to make this event happen for my team.
Got to have conversations with people who understand our business model and could sympathize with all the joys and frustrations.
Got to compare notes with others who ship products to customers and point each other at resources to make that job easier.
Participating in conversations where I learned interesting trivia that may someday inform a story or conversation.
Receiving creative respect from people who are supremely professional in their fields. That respect helps me recognize that I have become good at the jobs that I do even though I don’t have formal training for many of them.
Being told by my booth crew that we are worth investing in. That they willingly and enthusiastically build, haul, and sweat because we matter and what we create matters. This is from people I know are highly intelligent and who I know do not suffer fools lightly.
Listening to a comparison of how the RPG/game industry functions in ways that are fundamentally different from the literary publishing industry.
Got to be amused at Science Fiction and Fantasy publishing being called “literary publishing” but that is how it looks from the outside, all novels and stories are literary. Whereas from the inside “literary” is a specific sub genre of fiction writing.
Going out to dinner with groups of writers where we talk plot, travel, food, life, and then laugh uproarously at each others jokes.
I’m certain there are things which should be on that list, but which have slipped out of my brain.
Howard and I have this concept of the ten thousand dollar conversation. It is a conversation that opens a new possibility or improves a creative concept so that business revenue is improved by ten thousand dollars or more. We can never schedule these conversations. They always arise unexpectedly from the pool of intangibles. We figure out which things were critical only in retrospect. But I’ve gotten better at spotting which ones might be the ten thousand dollar conversations. This year at GenCon, I had at least three. They may not pan out, but the potential is there if I do the post-convention work that is necessary to make them happen.
I have six pages of closely written notes on the post-convention work I need to do in the next months. I said in a prior entry that GenCon prep begins in February. I’ve realized that is inaccurate. I’ve already completed the first preparatory task for GenCon 2019, I reserved our booth space. In the coming weeks I’ll have series of follow up tasks. Then there will be a lull. This coming year the lull will still have tasks in it. I’ll know more once I’ve had time to decipher my notes and assign deadlines for the associated tasks.
For today, I traveled home. I’m now trying to remember what my home tasks are. I’ve created a small to do list for tomorrow and a slightly larger one for Wednesday. These are only things that must be done, nothing that can be pushed off until I’ve recovered from the convention. By Thursday I hope to be back up to speed. I have shirts to ship, kids to launch into their school year, and notes to turn into tasks.
Onward I go, continuing this creative career that feels exhausting and frightening as often as it does exhilarating.