A customer emails me because they are having trouble with their Schlock order. Within minutes I email back solving the problem (or at least addressing it, not all problems are easy.) Then customer responds, pleased with how quickly I answered. My answering email is the electronic equivalent of the lazy hand-wave which implies that it was no trouble, I just happened to be at my computer. Because it isn’t like I am sitting at my computer obsessively monitoring the opening hours of the pre-order. I am certainly not refreshing reports and doing math to see if we’ve got enough to pay bills for the next six months. I’m also not checking the blog comments, and the forums, and email, afraid that there will be some huge glitch that will prevent thousands of people from being able to purchase our merchandise. I am calm. Of course I am calm. I’ve done this pre-order thing before. It doesn’t make me so jittery that I can only sit still if I’ve found something to distract me. Something like checking those reports another time. I am not rapid-fire answering email as a release for nervous energy.
Of course not.
Well, maybe a little.
Okay, that is totally what I am doing.
The good news is that we are halfway to sigh of relief and a third of the way to hallelujah. Now I need to get away from my computer and distract myself some more.